In a fantastic 2016 for the brand, Jaguar has set a new company sales record, thanks to a 77 per cent increase in sales over 2015.
With 148,730 sold in the last year, Jaguar outstripped the total of the previous year by more than 50,000 units, which contributed towards a 23 per cent year-on-year increase in sales. This is mainly thanks to the release of the company’s first SUV in its illustrious history, the F-PACE, and the first full years on sale for the XE and the latest generation XF.
These releases have helped Jaguar become the fastest growing premium brand in the US, outpacing its fellow competitors by 116 per cent.
In an overall year of success for the Jaguar Land Rover brand, Andy Goss, JLR’s Groups Sales Operations Director, said:
“This has been a significant year for Jaguar Land Rover, with updated models being introduced across the range, as well as the completely new Land Rover Discovery Sport and the Jaguar F-PACE. It is particularly pleasing to see the Jaguar brand setting impressive new sales records. Customer response has been very positive this year, resulting in record retails across most of our key regions. These results mark significant steps in Jaguar Land Rover’s strategy to become a truly global business and meet the growing international demand for its two iconic brands.
“I am confident that in 2017 our British line-up will continue to expand and delight in markets across the world.”
In 2016 alone, Jaguar won 71 awards, with the exquisite F-PACE winning more than a third of them – including Auto Express's Car of the Year.
At H.A.Fox Jaguar, we aim to contribute further in 2017 and to find out about the extensive and excellent Jaguar range, visit us at your nearest branch.