It has been announced that Jaguar will be The Official Car of the Championships, Wimbledon, when the prestigious tennis tournament begins at the end of June.
Both Jaguar and Land Rover will supply 170 cars between the two marques to support the tournament’s operations over the two week period it runs, namely the new XE and XF Jaguar saloons, as well as the XF Sportbrake and XJ.
To mark the announcement, Chelsea manager and Jaguar ambassador Jose Mourinho was given the joy of a tour around SW19 thanks to hosts AELTEC Committee and former British No. 1 tennis star Tim Henman.
Mick Desmond, Commercial Director at the AELTC, said of the partnership: “We're delighted to welcome Jaguar as a partner to Wimbledon and into our family of world class brands. We are very proud of our unique British heritage and are looking forward to another great tournament this summer with one of Britain's most iconic luxury brands."
Commenting on both the coveted competition and the place itself, Mourinho commented: “Wimbledon is more than a Grand Slam. You have great tournaments, great matches, but Wimbledon is Wimbledon. The tradition, the history around this tournament is magnificent.
“There are some iconic moments in your sports history, and in football to play at Wembley is a special moment. It is similar to Wimbledon. The aura is very difficult to explain – you come in and you just feel it.”
Meanwhile, Laura Schwab, UK Marketing Director at Jaguar Land Rover, added: “Wimbledon is a British icon, which is recognised globally as the pinnacle of international sport. There’s no other event like it.
“The tournament captures our imagination in different ways. For some it’s the feeling of summer, but for others it’s British sport at its best. We’re very excited to be working with the All England Lawn Tennis & Croquet Club to establish our new partnership and celebrate what makes Wimbledon so special.”
Former British No.1, Tim Henman, who now sits on the Committee at the All England Lawn Tennis and Croquet Club, said: “When you talk about Wimbledon being a quintessential tournament and part of the British calendar, you can talk about Jaguar being a quintessentially, luxury British brand. I think they complement each other well.”