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Published Date: 20/01/2015

Jaguar Land Rover unveils its ‘Bike Sense’ research

Jaguar Land Rover has announced its ‘Bike Sense’ research which will tap the driver on the shoulder and a ring a bicycle bell inside the car to prevent accidents involving bicycles and motorbikes.

Almost 19,000 cyclists are killed or injured on UK roads ever year – top researchers at Jaguar Land Rover are identifying the best warning colours and sounds that will trigger an intuitive response from the driver to avoid road traffic collisions.

The door handles will ‘buzz’ the driver’s hand to prevent doors being opened into the path of bikes – the accelerator pedal will also vibrate if moving the car would cause an accident.

‘Bike Sense’ is a concept technology that is being developed at Jaguar Land Rover’s Advanced Research Centre in the UK.

Jaguar Land Rover is developing a range of new technologies that would use colours, sounds and touch inside the car to alert drivers to potential hazards and prevent accidents involving bicycles and motorbikes.

Sensors on the car detect when another road user is approaching and identify it as either a bicycle or motorbike – Bike Sense will make the user aware of potential hazard before the driver sees it.

Instead of a simple warning icon or sound – Bike Sense uses lights and sounds that the driver will instinctively associate with the potential danger.

Director of Research and Technology at Jaguar Land Rover, Dr Wolfgang Epple, said, “Human beings have developed an instinctive awareness of danger over thousands of years. Certain colours like red and yellow will trigger an immediate response, while everyone recognises the sound of a bicycle bell”.

“Bike Sense takes us beyond the current technologies of hazard indicators and icons in wing mirrors, to optimising the location of light, sound and touch to enhance this intuition. This creates warnings that allow a faster cognitive reaction as they engage the brain’s instinctive responses”.

Adding, “If you see the dashboard glowing red in your peripheral vision, you will be drawn to it and understand straight away that another road user is approaching that part of your vehicle”.

Bike Sense will also help prevent vehicle doors being opened into the path of bikes when the vehicle is parked – Bike Sense would warn all passengers of an approaching cyclist, motorbike or car through sound and light inside the vehicle.

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