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Published Date: 31/03/2015

Jaguar Land Rover £600 Million investment in West Midlands Industrial Footprint

Over in Castle Bromwich, Birmingham, the team over at Jaguar Land Rover HQ have confirmed their £600 million investment in the West Midlands. They are set to support the increased production and advanced vehicle manufacturing in the region.

Jaguar Land Rover have fully committed to improving the company’s Castle Bromwich plant to improve their service in the near future. Over £400 million has been invested alone to provide new and upgraded facilities to support their highly advanced model line-up.

Dr. Ralf Speth, the CEO of Jaguar Land Rover had stated, “Jaguar Land Rover continues to demonstrate its unwavering support to the British automotive industry though sustained investments in advanced research, technology and innovation.

“This investment, made here in the heartland of our UK business operations, signals the confidence we have in this region to support the creation, engineering and manufacturing of ultra-low emission, premium British products, today and in the future.” Speth added.

In support of the all-new Jaguar XF, they have invested in a £320 million expertly equipped aluminium body shop which fulfils their aim for excellence in lightweight vehicle manufacturing. Something we know the XF thrives in, relating back to its incredible high-wire debut.

What with the current Castle Bromwich plant proving to be a great success, the sales of Jaguar cars have almost doubled with the highly refreshed and exhilarating model range they can now provide due to their large improvements previously made to the plant.

Luxury car manufacturer, Jaguar are set to deliver the all-new XF in the most dramatic way possible. Jim Dowdell, an expert British stuntman who has appeared delivering high standard action stunts in movies including Bond, Bourne and Indiana Jones has joined the team to perform a world first-high-wire water crossing in the extravagant saloon.

The all-new Jaguar XF will start its extraordinary journey on 24th March, London, one week ahead of its public motor show debut in New York. The unbelievably incredible drive event which is set across two 34mm- diameter wires suspended high above water, was created to highlight the lightweight and agile credentials of the luxurious XF.

Anyone wanting to catch the incredible event can stream it online at from 19:00 GMT on 24th March.

Jaguar had delivered their XF range back in 2007, and since then it has proved to be a giant success being the biggest selling and most awarded car in its current price range. The previous XF was certainly in a league of its own, providing an immense amount of power combined with its incredible ride and handling quality, no wonder it is one of the most popular models in its class.

The team at Jaguar believe they have raised the bar with the new sophisticated XF stating it that it will offer exceptional levels of technology along with refinement, luxury and comfort.

The director of design, Ian Callum has commented “I believe the all-new XF will be the best looking car in its class. Elegant, handsome and with proportions that imbue a great sense of integrity – the all-new XF will be true to the strong tradition of sporting Jaguar saloons while being completely of its time”.
The full range and further technical details will be released when the XF makes its global motor show debut in New York on 1st April, with which the XF will go on sale from autumn 2015. To find out more about Jaguar’s XF range, contact us today. 

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