Jaguar earn Regional Platinum and Gold AME Awards for ‘British Villains’ Campaign
Dating back to January 2014, Jaguar had launched its ‘British Villains’ campaign which delivered the 2015 F-Type coupe as part of a powerful but fun marketing strategy.
On the 18th March 2015, Jaguar was honoured with Regional AME Platinum and Gold AME Awards for the ‘World’s Best Advertising & Marketing Effectiveness’ in the automotive category.
Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America had stated, “It’s a great honour for our ‘British Villains’ campaign to win the AME Platinum and Gold Awards.”
Their advert campaign was destined for success, it features Sir Ben Kingsley, Tom Hiddleston and Mark Strong along with Oscar-winning director Tom Hooper.
This was created for the launch of the new F-Type Coupe implying that Brits make the best villains, combining their intelligence with charm and their excellent confidence. With which they are all said to drive the two seat sports car focused on performance, the Jaguar F-Type.
The Jaguar F-Type was the perfect choice for this campaign, Jaguar aim to excel within intelligence and power and that is exactly what the sports car provides. The engines are a highlight, and the supercharged V6 can reach 0-60 mph in just five seconds and going on to a top speed of 160 mph.
“Through this campaign, with the F-Type Coupe at its heart, Jaguar became part of the contemporary culture and conversation. We’re thrilled to see the work get recognised by the Distinguished AME jury.” Added Kim McCullough.
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