Idris Elba’s epic Jaguar XE roadtrip
World famous actor and soon-to-be filmmaker, Idris Elba, is about to set off on a 750 mile round trip in a brand new Jaguar XE – the most fuel efficient Jaguar ever made.
Traveling from London to Berlin in challenging condition, Idris will document his journey through film whilst putting the class-leading fuel economy credentials of Jaguar’s new sports saloon to the test.
Idris will enjoy class-leading in-car tech, cutting-edge driver aids and entertainment systems to help him navigation is way through four countries in comfort and style.
Commenting on his XE journey, Idris Elba said, “My work takes me around the world, but I rarely have the time or luxury of getting behind the wheel for myself. I wanted to do this trip and record the experience through a series of short films.”
Adding, “I have long been a fan of Jaguar's incredible sporting heritage and have been truly impressed with how the brand has evolved over the past few years. It's a real privilege being the first person to take the new XE on a significant road trip across Europe."
PR Director at Jaguar Land Rover, Fiona Pargeter said, “As a keen driver with a passion for cars, technology and music, Idris is the perfect fit to test the new Jaguar XE. We look forward to seeing how he achieves an economical drive despite challenging winter conditions.”
Adding, "The XE is packed with technology stories and as one of the first people in the world to drive the car, Idris will be sharing his experience of these through a series of short films that fans can view online and on social channels."
A short documentary film will be released by late February, with some teaser footage of trip available from the 10th February across Jaguar social media channels.
To follow Idris on his XE experience, follow @Jaguar on Twitter.
For further information on the Jaguar XE – contact us today!