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Published Date: 30/10/2014

JLR vehicles take centre stage in Lord Mayors Show

Stars of the Invictus Games will parade at the Lord Mayor’s Show in Jaguar and Land Rover vehicles.

The London Invictus Games – an international sports events for wounded, injured and sick Servicemen and women – was a great success when it was held in Britain for the first time last month.

400 competitors from 13 different nations competed in nine different sports.

The British Armed Forces Team won a Pride of Britain Award for its performance during the games – four of the award winning team will take part in the historic Lord Mayor’s Show.

Team Captain Dave Henson MBE, John-James Chalmers, Luke Darlington and Paul Vice will be taking part in the event in two Jaguar F-TYPE’s and two Land Rover Discovery cars – all decked out in the Invictus Games livery.

Team Captain of the British Armed Forces Team, Dave Henson MBE had this to say, “Having a company like Jaguar Land Rover on board offering its complete support to the Invictus Games is fantastic”.

Adding, “Being able to now showcase the achievements of the boys and girls of the Invictus Games team, again alongside Jaguar Land Rover, at the Lord Mayor’s Show is something which we are really excited about.”

Group Captain Vicky Gosling OBE lent military support to the Games said, “"Discussions with the Nations that took part have shown that the Invictus Games has been inspirational to their wounded, injured and sick, their families and those who support them.

Jaguar Land Rover has recently revealed a new work placement scheme to assist injured, wounded and sick former Servicemen – helping them to find a viable long-term second career.

Global Brand Experience Director at Jaguar Land Rover said, ““Our work with the Games is now over but we are committed to leaving a lasting legacy, exploring opportunities to enhance the employment prospects of ex-Service personnel moving into civilian life, including those who are wounded, injured or sick.”

Concluding, “Our involvement in this year’s Lord Mayor’s Show is a way of continuing with that legacy and keeping the values of the Games alive."

One of the JLR vehicles to be used by the servicemen is the Jaguar F-TYPE.

Developed as the true successor to the legendary E-Type, the Jaguar F-type had pretty big shoes to fill when it was launched in March but it’s clear that the F-Type is a genuine successor to Jaguars best ever sports car.

Initially launched as a soft-top convertible, the F-Type has since been released as a Coupe version earlier this year.

State of the art technology features on the F-TYPE Coupe both inside and out with Jaguar's second-generation Electronic Active Differential fitted which works in conjunction with a brand new Torque Vectoring barking system to achieve superior agility and handling.

Prices for the F-TYPE Coupe start at £51,250.

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