In a previous life...
Eric Barton takes a look at Jaguars Approved Used commitment.
Buying a second hand car can sometimes be a minefield if you don’t know what to look out for. Like being provided with some sort of automotive aspirin we desire the pain of doubt to be removed. Deep down, we all want to believe that the used car we have just shelled out our hard- earned cash for is as exactly as described and wont break down at the end of the road with no comeback on the dealership.
In my view there’s always a need to start a journey with every customer in developing trust and a business relationship that goes far beyond just buying a car. At HA Fox, Jaguar in Cheltenham they know this only too well. Take the customers view; you could buy your next car from anywhere.
Then there’s the service history check, the mileage checks and the vehicle inspection. Now that’s before you even see the car. Paul Holland, General Manager at HA Fox, Jaguar, Cheltenham said,’ I want to make sure that every one of our customers has total confidence in buying any of our Approved Used cars. We have a huge commitment at Jaguar in giving all our customers real peace of mind and total support when it comes to buying one of our previously owned vehicles’.
Jaguar realise this and want to make sure that the overall package for Approved Used car customers is second to none. There’s an approach at HA Fox Jaguar that starts with total commitment. It encompasses everything from verification of the previous owner to making sure the legacy of the vehicle is authentic.
It’s a long weary trudge back to any dealership if you haven’t ensured that that the car you’ve just bought isn’t covered by a number of safeguards and assurances that are worth more than some random salesman’s gossamer of promises. It’s this kind of worry, reticence and trepidation that has prompted Jaguar to provide one of the best ‘peace of mind’ packages in the UK for their Approved Used customers.
Although the UK used car market shrank by 5.9% in the first half of this year it will still have grown from 6.38m units in 1999 to an estimated 6.8m by the end of this year – a growth of 7% in a decade. At its peak in 2006, the used car market in the UK saw 7.7m cars change hands. That a lot of cars. So you see, this is big business and its’ really worth the quality car dealerships ensuring that their used car packages are enticing, realistic and easy to understand.
The ‘journey’ doesn’t skid to a halt there though. HA Fox Jaguar also ensure that the comprehensive expertise they offer covers; seasonal health checks, a twelve month warranty on all Approved Used cars, Road Side Assistance and for real fluffy comfort- filled sleep full nights; a 30 day/1000 Mile Exchange Plan. Now that is a no- nonsense guarantee. It smacks of real confidence in their ability to provide quality vehicles that they know are technically ‘spot on’ and were properly cherished in some previous moment of time.
So, if you haven’t really got a headache and just need that peace of mind fix, then an Approved Used Jaguar from HA Fox in Cheltenham could easily be a panacea for your next ‘previously owned’ car purchase.
For more information of Approved Used Jaguars in stock call HA Fox Cheltenham on 0845 164 8940
